Collateral Connecting with Professional, Executive-Level Members
Association of Academic Health Centers (AAHC)
Capizzi Designs’ partnership with the Association of Academic Health Centers has helped the AAHC’s internal team seamlessly balance four annual events. With Capizzi Designs handling the design, production and delivery of their postcard, mailer and digital assets for each event, they can focus on the event content and leave the heavy lifting of the marketing collateral to me.
Some of our wins together include:
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A consistent layout from one event to the other, giving attendees a branded look-and-feel that feels familiar.
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A unique, abstract design that helps differentiate them from other science and healthcare associations and stand out as a professional leader in the field.
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Familiarity of their internal team’s brand and processes, allowing me to anticipate their needs.
The event brand of their postcards and mailers often include an abstract design that flows from one piece to the next.
Bold colors and typefaces are used to help mailers stand out in recipients’ mailboxes.
The layout of the postcard allows for larger amounts of text, which allows for attendees to learn more about the event and encourages registration.
“I have been working with Cara for many years and find her to be a great collaborator. Her design instincts are absolutely spot-on for the multiple meetings and products we have called upon her to ‘bring to life’. Most importantly, I am deeply grateful that we can always rely upon her inspiration, professionalism, responsiveness, and flexibility.”
— Lynn Bentley, Publications and Content Manager, Association of Academic Health Centers
It’s never too early to have a conversation about your next event.