Branding to Engage Attendees for Educational Conference Series

Water Environment Federation (WEF)

Graphic Design USA 2022 Award Winner

Water Environment Federation and Capizzi Designs have collaborated multiple years to develop event branding for their annual educational conference series. Each year, the conference series includes 5-6 conferences across the country each focusing on a specific water-related topic.

These projects are displayed with permission from their owner, Water Environment Federation

Some of our wins together include:

Fresh and modern designs each year that are cohesive for the entire series while allowing each conference to stand on its own, all while fitting within the WEF brand.
Finding engaging graphics to cover topics that are not the most visually engaging— such as fertilizer and sewage.
Tracking and delivering nearly 100 deliverables including digital ads and social media graphics, signage, app graphics, print ads, program covers, and prospectuses.

2022 Conference Series

Branding for the series uses abstract water images in the colors assigned to each topic in WEF's brand guidelines. Full page ad and website graphics helped promote each conference.

Each conference needed a series of digital ads and social media graphics.

Each conference needed onsite materials, including conference, workshop, and proceeding cover designs.

Each conference needed signage templates that were provided to the in-house team to fill in content on their end.

2023 Conference Series

This year's series included 6 conferences, with 2 sets of conferences occurring simultaneously. This added a layer of design to co-brand the conferences for market purposes. Conferences were marketed both together and individually in full-page ads and digital ads.