Elegant Brand Refresh to Elevate Donor and Audience Engagement
Brem Foundation to Defeat Breast Cancer
Brem Foundation approached Capizzi Designs for a brand update to better reflect their vision and align with their target audience / donors. With a series of small but strategic changes, I fine tuned their brand to showcase the organization’s innovative approach to their work—while maintaining the shelf life of existing materials to avoid additional costs. The refreshed brand includes an expanded logo package, color palette, and new fonts. We have continued to partner together to tackle some high-end projects including their annual report and Empower Hour luncheon, which raised 22% more funds YoY in 2024.
Some of our wins together include:
-
An updated, sophisticated, and flexible brand —including a logo option with the organizaton’s full name, ensuring every one knows Brem’s mission.
-
Flexible event signage that can be used at educational and fundraising events all while making a big impression.
-
Showcasing the powerful impact of Brem’s work through easy-to-digest graphics that inspire stakeholders to continue investing in the mission.
Brem's original logo had a nearly illegible tagline and didn't include the organization's full name. The update includes 3 logo options for ultimate flexibility.
The expanded color palette and new fonts create a high-level look and feel that aligns with the team's sophisticated and innovative approach to their work.
Annual report design shows the big impact of a small organization
At-a-glance graphics showcase the year's impact
Event invitation package for Brem's main fundraising event of the year.
Backdrop and signage at Empower Hour.
Backdrop includes watermarked logos ideal for capturing the brand in the photos of speakers.
Menu and program for Empower Hour
“Cara is a top notch designer. She has worked in several capacities with Brem Foundation to Defeat Breast Cancer — and has helped raise the visibility of Brem's annual fundraising luncheon, Empower Hour. She presents sophisticated designs, with relevant and stylish fonts. She listens to our needs and makes recommendations based on her years of experience working on high caliber events. Her polished graphics have set our events up for fundraising success. She always exceeds our expectations with her thoughtful branding. She restructured our logo, designed our step and repeat, and created our stage backdrops. All done with care, and attention to our mission. We love working with Cara! She is a true professional, is easy to collaborate with, and has a great personality on top of it all!”
— Juliana Cochnar, Director of Development of Brem Foundation to Defeat Breast Cancer